2015-01-01
Campaign
Developing Communities

Alwaleed Philanthropies launches "Begging is an Act, Don't React" Campaign to spread awareness and promote safety and security in Saudi Community

93,000

Users

20,000,000

Impressions

Thousands of women and children are trafficked into Saudi Arabia every year by crime organizations that threaten the country’s safety and security. In 2015, beggars managed to extort around SAR 700 million from locals who felt sympathy towards them.

We wanted to raise awareness about these illegal and deceptive activities that negatively impact the community and direct good intentioned donations to authorized channels so that they reach people who are truly in need.

The strategy we used for this was to grab the public's attention and deliver a message in a new, interactive method to increase word-of-mouth and spread awareness in a creative and innovative way.

The Message

Under the campaign message Begging is an Act, Don’t React, we introduced the first anti-begging machine that simulates the begging experience and reveals the tricks used by beggars during the holy month of Ramadan, when beggars are most active.

We distributed a series of posters with motion detection sensors showing beggars with painful disabilities who call to passersby for donations. After money was inserted into the machine, the beggars were revealed to be healthy people who used deceptive techniques to trick people into giving them money. A message would then appear giving donators a choice to donate their money to legitimate charities or get a refund.

The story of the campaign was covered by both regional and local news networks, as well as popular social media influencers who took part and supported the cause.

News

DGDA Signs MoU With Alwaleed Philanthropies to Support Crafts, Volunteering, and Cultural Identity

Women & Youth Empowerment
News

Alwaleed Philanthropies launches training and skills development workshops in Saudi Arabia to support female artisans, heralding new era in empowerment

Women & Youth Empowerment
News

Alwaleed Philanthropies "Global" Announced First Female Scouts JOTA-JOTI event in Saudi Arabia in partnership with Princess Nourah bint Abdulrahman University and World Scouting

Women & Youth Empowerment
News

The Launch of Adequate Housing Project for Restoration of 600 Low-Income Housing Units in Yemen

Developing Communities
News

Alwaleed Philanthropies expands ‘Housing and Car Grant’ program, establishing largest partnership agreement with Saudi public sector amounting to SAR 2 billion

Developing Communities
News

Alwaleed Philanthropies "Global" announces the 15th Installment of "Housing and Car Grants" Program To reach more than 30 thousand Beneficiaries

Developing Communities
Project

Human Rights Commission

Women & Youth Empowerment
Project

Hearing Impaired Center Project

Developing Communities
Project

Guesthouse Community - Dar Al Diafah Project

Women & Youth Empowerment
Project

’Maharat’ childhood development cognitive skills

Developing Communities
Campaign

She leads

Women & Youth Empowerment
Campaign

Eshar Ya Watan

Developing Communities