Empowering Craftswomen and Safeguarding National Heritage

In a transformative initiative, Alwaleed Philanthropies has launched a comprehensive development program aimed to elevate the production capabilities of female artisans through specialized training courses. By honing their skills and expanding their knowledge, the project seeks to unleash their creative potential and revitalize traditional crafts that are deeply rooted in the identity of the Kingdom of Saudi Arabia. From intricate handwoven textiles to exquisite pottery and intricate jewellery, the program is dedicated to preserving the nation's rich heritage.

The project's success lies in its meticulous approach to every aspect of the artisanal journey. The selection of products aligns with market demands while honouring the authenticity of Saudi craftsmanship. Improving production techniques and standards ensures the delivery of high-quality, meticulously crafted goods that meet the exacting standards of luxury brands. From reimagining traditional designs to infusing innovation, the project aims to elevate Saudi heritage products to the global stage, allowing them to shine with pride.

Recognizing the value of collaboration, the project brings together an array of partners committed to its success. Princess Nourah bint Abdulrahman University where the workshops are located, The Four Seasons Hotel in Riyadh offers a platform to showcase exquisite artisanal creations, merging traditional craftsmanship with luxurious hospitality. The Ministry of Tourism and the Ministry of Culture - Heritage Authority . In addition, collaborations with esteemed luxury restaurants create avenues for artisans to showcase their creations to discerning patrons.

This ambitious project represents a significant investment in empowering craftswomen and safeguarding the Kingdom's rich cultural heritage. The project aimed at nurturing talent, fostering creativity, and promoting the timeless beauty of Saudi craftsmanship.

The heart of this project lies in its commitment to empowering and uplifting 3,500 craftswomen across the Kingdom. Through the establishment of four dedicated training workshops. which are categorized as the following "Ceramic Workshop, Candles Workshop, Leather Workshop and Wood Workshop".

Our talented artisans are provided with a platform to develop their skills, expand their knowledge, and unleash their creative potential. The ripple effect of this endeavor extends further as it encompasses the creation of 6,000 artisanal products, each carrying the essence of Saudi heritage and tradition.

The total number of participating artisans in the training workshops reached 80 artisans in each workshop, with 20 artisans per workshop. Their dedication and commitment led to the creation of 1,715 remarkable training pieces, embodying the fine craftsmanship and dedication of these talented women.

It is also worth noting that the project witnessed the production of 150 wooden boxes and 150 ceramic cups as gifts for the guests of the Four Seasons Hotel. Additionally, sculptures were completed for the Four Seasons Hotel and displayed there.

Furthermore, the organization was invited to be a strategic partner with the Heritage Authority at the Banan Exhibition, where the artisan products were exhibited and sold.

One of the most significant achievements in 2023 was the production of approximately 5,300 pieces from the production workshops.

The true measure of success lies in the transformation impact this project achieves in the lives of the artisans and their communities. By empowering these talented artisans and preserving the Kingdom's cultural heritage, this initiative not only nurtures creativity and entrepreneurship but also contributes to economic growth and social development. Each wooden box, ceramic cup, and intricately crafted piece tells a story of resilience, tradition, and innovation, weaving together a tapestry of cultural pride that resonates far beyond the project's completion.

"Profits received from Empowering Craftswomen and Safeguarding National Heritage Project certainly belong to the project itself, and not to Alwaleed Philanthropies"