Empowering Craftswomen and Safeguarding National Heritage

Alwaleed Philanthropies has launched a transformative development program designed to elevate the skills and production capabilities of female artisans through specialized training. By refining their craftsmanship and expanding their expertise, the initiative aims to unleash creative potential and revitalize traditional crafts deeply embedded in Saudi Arabia’s cultural identity. From intricate handwoven textiles and exquisite pottery to detailed jewelry, this program is dedicated to preserving and celebrating the Kingdom’s rich artisanal heritage.

The project’s success stems from a carefully curated approach to every stage of the artisan’s journey. Product selection balances market demand with authentic Saudi craftsmanship. Enhanced production techniques and quality standards ensure that the final pieces meet the exacting criteria of luxury brands. By reimagining traditional designs and incorporating innovation, the program elevates Saudi heritage products to the global stage, allowing these masterpieces to shine with pride.

At the core of the initiative is the empowerment of craftswomen through comprehensive training. In collaboration with Princess Nourah bint Abdulrahman University, the project offers artisans the opportunity to earn diploma certificates, recognizing their expertise and commitment. This professional development paves the way for employment opportunities and entrepreneurial ventures, fostering economic growth and self-reliance within the artisan community.

The initiative thrives on strong partnerships. Workshops are hosted at Princess Nourah bint Abdulrahman University, while the Four Seasons Hotel Riyadh provides an elegant venue to showcase artisanal creations, blending traditional craftsmanship with luxurious hospitality. The Ministry of Tourism and the Ministry of Culture – Heritage Commission are key collaborators, along with luxury restaurants that offer platforms for artisans to present their work to discerning audiences.

This ambitious project represents a significant investment in empowering craftswomen and preserving Saudi Arabia’s rich cultural legacy. It nurtures talent, promotes creativity, and highlights the timeless beauty of Saudi craftsmanship.

The project supports 400 craftswomen across the Kingdom by establishing four specialized workshops: Ceramic, Candles, Leather, and Wood. These workshops provide artisans with the tools to develop skills, expand knowledge, and fully realize their creative potential. The initiative’s impact extends beyond training, resulting in over 6,000 handcrafted products that embody Saudi heritage and tradition.

• Financial returns exceeding 1.5 million Saudi Riyals for Alwaleed Philanthropies.
• Recruitment of 80 artisans (20 per workshop).
• Strategic partnership with the Heritage Commission at the Banan Exhibition, with products showcased and sold.

Special production orders completed:

• Gifts for King Khalid Foundation’s board: 46 pieces
• Special gifts for Harrods clients: 475 pieces
• Four Seasons orders for National Day: 451 pieces
• Four Seasons orders for Foundation Day: 614 pieces
• Products for Banan Exhibition: 1,000 pieces
• Four Seasons orders for wooden artifacts: 2 pieces