Campaign
Women & Youth Empowerment

Mizwada

Alwaleed Philanthropies launched their own brand, Mizwada with the aim of supporting Saudi female artisans. Mizwada, a brand that labels itself as a “bridge that connects our past to our present” The products are deeply influenced by decades of unique Arab and Islamic Culture

Mizwada is a brand that uses art as a means to create purposeful goods and gifts crafted by hand for the home as well as lifestyle. It is a brand that enables us to relive our ancestral past, through the recreation of our heritage’s arts and crafts as modern-day objects that stand alone in their beauty.

Mizwada is a brand that uses art as a means to create purposeful goods and gifts
Crafted by hand for the home as well as lifestyle
Mizwada a brand that enables us to relive our ancestral past
Mizwada works with Saudi female artisans that produce a range of products
 Each of these pieces is handmade using locally resourced materials, and reflect Saudi Arabian heritage and culture
Through the recreation of our heritage’s arts and crafts as modern-day objects

Alwaleed Philanthropies is a pioneer in supporting artisans in Saudi Arabia and globally. One of AP’s main objectives is the preservation of Saudi Arabian heritage, arts and crafts. Mizwada is a brand that reflects AP’s ethic. Mizwada works with Saudi female artisans that produce a range of products, such as leather goods, wood-work, and ceramics. Each of these pieces is handmade using locally resourced materials, and reflect Saudi Arabian heritage and culture.

Over +50M impressions

Mizwada
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