Alwaleed Philanthropies Brings its Projects to Life through Unique Simulations at 30th Janadriya Festival

Alwaleed Philanthropies (AP), chaired by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud, sponsored the Al Janadriyah National Festival of Heritage and Culture, held on Wednesday February 3, 2016 through Friday February 19, 2016 at the Al Janadriyah district, northeast of Riyadh. 

The AP had managed to offer a number of unique and diverse activities, with more than 100 participants in the Alwaleed Philanthropies section and the growing number of youth volunteer. The volunteers were a positive representation of the emerging generation of Saudi citizens.  The Foundation has supported nearly 100 participants from the Productive Families and leading Saudi youth from all regions of the Kingdom.

The AP supported the Saudi Productive Families and young Saudi entrepreneurs, between the ages of 16-30 years old who offer local products on Instagram. They are encouraged to benefit from this festival by displaying their products and promoting their talents in the "Insta-shop" provided space, a section dedicated to young Saudi vendors who utilize technology to develop entrepreneurial skills. 

The AP also supported Painters and Artisans by allowing them to display their work. The community and especially children were encouraged to produce artwork that illustrates their support and appreciation to the Saudi troops at the southern Saudi borders. The traditional Folk Arts such as the Saudi Arda and the Samry had been performed to showcase a living piece of the country’s history, and were brought to attract visitors into the AP section in support of the Productive Families and “Insta-Matjar” youth. 

The Alwaleed Philanthropies’ partners demonstrated unique live-simulations of different projects on-ground highlighting the foundation’s focus areas. A Syrian refugee tent was brought from a refugee camp in Lebanon to demonstrate the living conditions Syrian refugees are enduring this winter. The goal of the on-ground experience was to spread awareness on the Tweet for Heat campaign, and encourage visitors to donate through the United Nation’s TweetforHeat.com website. 


Other activities drew the public’s attention such as the soundproof glass room as part of the awareness on "Isma’ni", a project that provides advanced services to help people with impaired-hearing conduct their lives easily. Visitors live the experience of communicating with one another while using sign language. This experience pushes the boundaries of sensory experiences, and teaches the community about the suffering of people with special needs. Therefore, the Alwaleed Philanthropies has created the “Isma’ni” initiative to serve their needs. 


The Alwaleed Philanthropies’ sponsorship of this literary and cultural Festival hosted in the Kingdom of Saudi Arabia annually is a milestone of HRH Prince Alwaleed’s commitment to enhancing communication between civilizations and preserving the country’s heritage.

HRH Princess Lamia Bint Majid Bin Saud Alsaud, Executive Manager of Public Relations & Media said, "The increasing number of Saudi volunteers deserves recognition and support from the concerned authorities. The participation of the Saudi Scouts (Messengers of Peace) by the World Scout Foundation in the Alwaleed Philanthropies section was clear evidence that a generation of cultivated patriotism and loyalty is born amongst a community which invests in its youth.” 


For over 35 years, Alwaleed Philanthropies support and initiate projects in 120 countries regardless of gender, race, or religion. We collaborate with a range of philanthropic, government, and educational organizations to combat poverty, empower women and youth, develop communities, provide disaster relief and create cultural understanding through education. Together, we can build bridges for a more compassionate, tolerant, and accepting world.