Kingdom Tower Lights up in Orange to Support the Elimination of Violence Against Women

Monday, 28 November, 2016

Alwaleed Philanthropies (AP), chaired by HRH Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud announced lighting up the iconic Kingdom Tower in Riyadh in orange Friday, November 25th through November 30th 2016, to join “The International Day for the Elimination of Violence against Women” and in support of the United Nation’s “OrangeTheWorld”. The color orange was chosen as the official color to represent the campaign to end violence against women. 


Alwaleed Philanthropies continuously strives to support women empowerment initiatives through spreading awareness and launching various projects such as the ‘Wa’iyah’ female legal rights program and #Albyout_Asrar, a domestic violence awareness campaign. ‘Wa’iyah’ aims at raising awareness of Saudi women’s legal rights to help end their subjection to violence. The initiative consists of two main programs: ‘Proactive Guidance’ and ‘The Inmate’. ‘Proactive Guidance’ includes workshops and courses dedicated to female university students, employees in the private and public sector, businesswomen, and violated women. Additionally, #Albyout_Asrar for domestic violence was launched during the Holy month of Ramadan to advocate women and children’s rights in addition to highlight the serious mental and physical problems that arise as an outcome of domestic violence. Only 10% of the cases are reported while 90% remain hidden in the abused family member’s sense of shame, or fear of being subjected to punishment from the abuser.


Following the United Nation’s Declaration on the Elimination of Violence Against Women in December 17, 1999, the UN designated November, 25 as the international day for the elimination of violence against women. Governments, international organizations and NGOs are invited to organize activities designed to raise public awareness of the problem on that day. Women empowerment can only be achieved once domestic violence is brought to an end. 


For over 37 years, Alwaleed Philanthropies has supported and initiated projects in over 124 countries regardless of gender, race, or religion. We collaborate with a range of philanthropic, government, and educational organizations to combat poverty, empower women and youth, develop communities, provide disaster relief and create cultural understanding through education. Together, we can build bridges for a more compassionate, tolerant, and accepting world.